Sir Qochar
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About Brand

About us

Welcome to SirQochar, where Armenian heritage meets contemporary style. Dive into a world of cultural richness and creativity with our curated collection of clothing and accessories, all inspired by the beauty of the Armenian alphabet. Founded by a passionate Armenian designer, SirQochar is dedicated to preserving and spreading our cultural legacy, both within Armenia and beyond its borders. Explore our platform to discover unique pieces that celebrate the spirit of Armenia. 


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